Master’s Programme Media

Would you like to analyse media scientifically and work with them practically, placing them in relation to literature and society?

Apply online

The Master’s Degree Programme in Media is offered within the framework of the interdisciplinary fields of “Media and Literature”. Students enroled in this programme may set their focus individually in the different areas of media linguistics or media philology.
The programme offers diverse practical courses and flexibility through many elective modules.

Please note: the language of instruction for this programme is German.

Study Code
UC 066 574

All studiesStudent advisory serviceMinorExtension Programme

FAQ

Why is it worth studying Media?

Graduates possess highly specialised knowledge in the field of theoretical, analytical and practical examination with media communication. They are able to apply their knowledge and competences to solutions to problems by independently formulate and substantiate scientific arguments and to find innovative solutions to problems and apply them in interdisciplinary contexts.

What are the main topics of the study programme?

The Master's Programme Media is an interdisciplinary study programme of the Faculty of Language, Literature and Culture. It gives students the opportunity to broaden and consolidate the skills and qualifications acquired during a relevant bachelor's programme by targeted specialisation in the field of media studies.

Its focus is on critical examination of communication processes in the media, and it serves as preparation for working in media-related professions by providing fundamental skills in media practice. The compulsory modules deal with theories and models of media research. Students learn the most important methods and results of empirical media studies and acquire in-depth knowledge in the field of product analysis. Media-practical offers give an insight into the editorial practice of print and online media, television or radio. The elective modules offer specialisation in different subject areas – from the analysis of film to literature mediation and intermediality.

What career opportunities do I have with this degree?

The Master's Programme Media serves as a preparation for conceptual and editorial work in the media and their environment. It provides the basis required for working in print media, radio, TV, film or online media. Other important fields of occupation are Public Relations, cultural mediation, publishing industry and education. At the same time, the Master's Programme in Media serves as a preparation for a scientific career in Media Studies and other disciplines of Humanities and Cultural Sciences.

Graduates tracking: Shows which occupational fields students enter after graduation

What are further study programmes for graduates of this programme at the University of Innsbruck?