Dr. Christian Reinhardt

Vita:

Christian studied Business Administration at the University of Innsbruck and Hanken School of Economics in Helsinki. He started his own business providing marketing consulting and services more than 12 years ago. he has focused on digital marketing and worked for several international brands. Besides his professional work he has completed his doctorate in marketing at the University of Innsbruck. Thereafter, he started teaching at university level. Since October 2018 he is part of the branding team as an assistant professor.

 

Areas of Research:

• Branding
• Online marketing
• Consumer culture
• Digital methods
• Co-creation

 Teaching:

• masters program: Online Marketing

 Publications:

Schöps, Jonathan D., Christian Reinhardt, and Andrea Hemetsberger (2022), "Sticky market webs of connection – human and nonhuman market co-codification dynamics across social media," European Journal of Marketing, 56 (13), 78–104.

Reinhardt, Christian (2012) „Sustainability of relationships between profit-oriented companies and innovating communities in open business models”, 1st International Conference on Innovation for Sustainability, Porto

Hemetsberger, Andrea and Christian Reinhardt (2009) „Collective Development in Open-Source Communities: An Activity Theoretical Perspective on Successful Online Collaboration”, Organization Studies 30(9): 987-1008

Hemetsberger, Andrea and Christian Reinhardt (2009) "The Invisible Coat-tail: Successful Collaboration in Open-Source Communities", Paper presented at the International Conference on Media, Knowledge & Education: Exploring visualized and collaborative knowledge spaces, Innsbruck, 165-176

Reinhardt, Christian and Andrea Hemetsberger (2007) „Of Experts and Apprentices – Learning from the KDE community” in Miltiadis Lytras and Ambjorn Naeve (eds.) “Open Source for Knowledge and Learning Management: Strategies beyond Tools”, Idea Group Inc., Hershey PA

Hemetsberger, Andrea and Christian Reinhardt (2006) „Learning and Knowledge-building in Open-source Communities“, Management Learning 37(2): 187-214

Hemetsberger, Andrea and Christian Reinhardt (2006) „Working and Thinking Together in Media Communities: An Open-Source Case Study” in Brigitte Hipfl und Theo Hug (eds.) „Media Communities”, Waxmann Verlag, Münster

Hemetsberger, Andrea and Christian Reinhardt (2004) „Sharing and Creating Knowledge in Open-Source Communities – The Case of KDE“, 5th European Conference on Organizational Knowledge, Learning, and Capabilities, Innsbruck