Data protection information for social media users

Page overview:

social media
Storage period
Your rights, contact details, data protection officer

social media

Purpose

We use our social media presence to provide information about us, job vacancies and our services. We also intend to contact and communicate with users. In addition, we receive statistical evaluations of usage data collected by the respective social media in anonymized form in order to better adapt our presence and our offers to your interests.

In general, usage data in social media is processed for advertising and market research purposes. For example, social media providers can create their own user profiles from various user interests and subsequently use these user profiles to place targeted advertisements within and outside of social media. For these purposes, the social medium also uses cookies in which the usage behavior and interests of the users are stored. Furthermore, these user profiles may also contain data on users as members of the respective social media, provided they are logged in to them (hereinafter referred to as “usage data”).

For a detailed description of the respective data processing and the options for objection or revocation, please refer to the data protection information of the respective social medium (see below).

In addition, we also process your user name, name, contact and communication data in the course of our social media presence if you contact us and share this data with us.

Legal basis

The legal basis for this is

our legitimate interest pursuant to Art. 6 para 1 lit. f GDPR, which arises from the purpose described, or
the fulfillment of a contract concluded with you or the implementation of pre-contractual measures in accordance with Art. 6 para. 1 lit. b GDPR, insofar as this is necessary.

The legal basis for processing in joint responsibility with the respective social medium is our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in the processing of data for analysis and marketing purposes described above in order to continuously improve our presence on social media.

Shared responsibility

As we operate various social media presences, we take current developments in the area of data protection in social media into account and take them very seriously. We therefore inform you that, based on the current case law of the European Court of Justice, there is joint responsibility within the meaning of Art. 26 GDPR between the operators of a media presence and the respective providers of this social media for the processing of your usage data. We have taken the necessary precautions for this joint responsibility, insofar as this has been made possible for us by the respective providers.

At this point, we would like to point out that the primary processing of your usage data in the social media is carried out by the respective providers of this social medium and that we only receive this - if at all - in anonymized form and therefore the primary responsibility for this in accordance with the GDPR lies with the providers of the social medium. We therefore also recommend that you assert your data subject rights in this context directly with the respective social medium. The corresponding links to the providers' data protection information can be found below.

Recipients

Some social media may process user data outside the European Union under certain circumstances. You can find more information on this in the respective social media below.

Storage period

We process your data, which we process in the context of your contact in the course of our presence on social media, until the deletion of your account in the respective social medium, unless longer storage is necessary due to the purpose of processing, legal provisions or for the assertion or defense of rights. As soon as none of these reasons apply, your data will be deleted.

We only receive and process usage data in anonymized form. For more information about the storage period, please visit the data protection information of the respective social medium.