Lisa Schoner-Schatz, PhD
Research
Research Interests
- Emotional contagion in consumer behavior
- User- vs. company-generated content
- Facial expressions in marketing communication
- Services and experiental marketing
Selected Publications
- Schoner-Schatz, L., Hofmann, V., & Stokburger-Sauer, N. E. (2021). Destination’s social media communication and emotions: An investigation of visit intentions, word-of-mouth and travelers’ facially expressed emotions. Journal of Destination Marketing & Management, 22, 1-10.
- Schoner-Schatz, L. (2021). The power of emotions in social media advertisements for Services: Investigating service employee’s emotion display and ad copy. EMAC 2021 Conference Proceedings.
- Stokburger-Sauer, N. E., Hofmann V., Schoner-Schatz, L., & Neef, P. (2020). Display advertising success in charity marketing: The power of human-generated creative campaign elements, AMA Summer Marketing Educators’ Conference Proceedings.
- Schatz, L., Hofmann, V., & Stokburger-Sauer, N. (2016). Emotional contagion and word-of-mouth in social media communication - The role of the message’s source. AMA Winter Marketing Educators’ Conference Proceedings.
Academic Career
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Since 08/2020: Senior Lecturer at the University of Innsbruck
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06/2021 - 11/2022: Project assistant (FWF-Project) at the University of Innsbruck
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03/2021 – 07/2022: External Lecturer at the University of Innsbruck
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10/2015 – 09/2016: PhD Scholarship at the University of Innsbruck
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10/2014 – 09/2015: Research and Teaching Assistant & Project assistant at the University of Innsbruck
Work/Project Experience
- 2016 – 2020: Digital Advertising Strategist at Dragon360 in Kingston, NY, USA
Education
2014 - 2022
PhD in Management at the University of Innsbruck
2012 - 2014
Master Program Strategic Management at the University of Innsbruck
2009 - 2012
Bachelor Program Management and Economics at the University of Innsbruck