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Institut für Strategisches Management, Marketing und Tourismus – Universität Innsbruck

Willkommen am Lehrstuhl für Management und Marketing

Der Lehrstuhl für Management und Marketing befasst sich mit der Forschung und Lehre zu einem breiten Spektrum von Managementthemen. Innerhalb unserer sieben Teams (siehe Liste unten) engagieren wir uns für internationale Spitzenleistungen in Forschung und Lehre.

Research Center

The department is part of the Research Center Strategic Leadership, Innovation and Branding and is dedicated to research within the conceptual triangle of innovation, strategy, and branding practices.

Our research on innovation capability deals with product, process, market and resource innovation in businesses and public institutions. We examine how the knowledge and skills required for innovation can be attained, distributed and applied within and beyond the organization. One central issue thereby is which basic conditions are especially conducive to maximizing innovation capability. We investigate how innovations can originate from knowledge, skills and resources available within the organization itself or from customers, suppliers and other stakeholders.

This field of research deals with brand development processes and how they can be influenced. We examine how brand meanings develop within social interactions, how they become subject to experience through brand manifestations (the organization, its products and services, as well as people, symbols and activities), and finally how people interested in a brand participate in brand related interactions. In particular, we focus on the question of how lasting emotional relationships between organizations and important stockholders develop and how these relationships may strengthen or weaken the brand position. From this, implications for branding actions should emerge.

The increasing dynamics of markets linked with changes more difficult to foresee require new procedures and ways of thinking from people working in business organizations as well as public institutions. Innovative entrepreneurship as well the development of a unique system of emotional relations with the most important stakeholders can become a major base for competitive advantages. Strategic leadership refers to the creation and maintenance of social, economic and technical conditions within an organization. Within this field of research we examine the influence of strategic leadership on the innovation capability of organizations and on their capability of building lasting emotional relationships with and among stakeholders.

Brand new publications of our members (in alphabetical order):

Jaufenthaler, P., Schroll, R., & Grewal, D. (2024). Consumer Responses to CSR News of Family Business Brands: An Experimental Approach. Family Business Review, 37(4), 431-448. https://doi.org/10.1177/08944865241285488

Menkveld, Albert J.; Dreber, Anna; Holzmeister, Felix; Huber, Jürgen; ..., ...; Kirchler, Michael; Razen, Michael; Bindra, Parampreet Christopher; Lindner, T.; et, al. (2024): Nonstandard Errors.
In: Journal of Finance 79/3, S. 2339 - 2390. https://onlinelibrary.wiley.com/doi/10.1111/jofi.13337

Pescher, C., Tellis, G. J., & Füller, J. (2024). Ideators’ success in innovation tournaments: Participation, productivity, or pressure?. International Journal of Research in Marketing. https://www.sciencedirect.com/science/article/pii/S0167811624000855

Riehle, R., Wieser, V. E., & Hemetsberger, A. (2023). “We truly love what we do”: The Tribal Consumer Inside Passionate Service Employees. Journal of Service Research, 27(4), 559-578. https://doi.org/10.1177/10946705231204982

Stoiber, K., Degischer, D., Hautz, J., & Matzler, K. (2024). Open Strategy as Turnaround: The Impact of Openness in Restructuring Under Financial Distress. Academy of Management Perspectives, (ja), amp-2023. https://journals.aom.org/doi/abs/10.5465/amp.2023.0363?journalCode=amp

Teichmann, K., Scholl-Grissemann, U., & Stokburger-Sauer, N. E. (2025). Boosting customers’ hedonic well-being through fair services: the role of participation and price saving. Journal of Service Theory and Practice. https://www.emerald.com/insight/content/doi/10.1108/jstp-05-2024-0134/full/html

Find the full list of publications from our research center here.

Studiengänge im Überblick:

Wir möchten uns ganz herzlich bei unseren Studierenden für die positive Bewertung unseres Programms bedanken.
Diese Rückmeldung ist sehr erfreulich und wird unsere Mitarbeiter motivieren, weiterhin qualitativ hochwertige Kurse anzubieten!

Bitte klicken Sie auf den gewünschten Studiengang, um weitere Informationen zu erhalten.

Information is available on the faculty homepage. Please feel free to contact our office managers and the individual researchers you desire to work with.

Adresse:

Institut für Management und Marketing
Universitätsstraße 15
6020 Innsbruck

Department Chair:

Univ,.-Prof. Dr. Oliver Koll

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