Master’s Programme Strategic Management and Innovation

The internationally oriented programme trains entrepreneurial thinking and action through innovation projects and provides practical insights into leading innovation ecosystems. Students acquire in-depth knowledge on the development and implementation of strategies and business models in the context of disruptive change and digital transformation.

The Master's Programme Strategic Management and Innovation addresses students with an entrepreneurial mindset, who are interested in founding and developing their own start-up. Further the program focuses on the ability to understand and develop strategies and business models, which address challenges and opportunities through digitalisation. The master's program prepares students to find creative solutions and develop and manage innovations.

The programme values critical thinking, openness, creativity and reflexivity to enable students to develop managerial and social competences. The programme emphasizes cooperative teamwork and the establishment of networks with companies and institutions. Students have the opportunity to apply their abilities and creativity at an early stage in strategy and innovation projects for small, medium-sized and large organizations, or in scientific research projects.

The goal of the Master's Programme Strategic Management and Innovation is to train creative strategy and innovation experts who can excel in various cultures. The master's program enables students to pursue a career as

• mid-level and top-management leaders for all kinds of profit and non-profit organizations
• CEO
• innovation manager
• management and innovation consultant
• founders or entrepreneurs
• pursue an academic career, especially a PhD Programme

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