master’s Programme Marketing and Branding

Graduates acquire comprehensive knowledge of strategic marketing, marketing research, and marketing processes and develop strong capabilities in brand building and brand management.

They are able to conduct scientific research and apply the theories and methods of marketing and branding independently. They can serve in leadership positions, shaping occupational, scientific and societal environments responsibly and actively.

The master program in Marketing and Branding offers students advanced insights into marketing and branding theory and practice. The programme is internationally oriented and values openness and diversity, creativity and reflexivity.

Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environments and markets.

The master's Programme Marketing and Branding prepares future mid-level and top-management leaders for various roles in (profit and non-profit) organizations and companies.

Graduates acquire the fundamentals to serve in positions as brand managers, management consultants, research executives, destination managers, media experts, marketing or division leaders, and CEOs. The goal of the master's program is to train creative business experts who can excel in various cultures.

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